The ask was to create a brand identity characterised by a bold and memorable logo, symbolising Paparoonie’s commitment to culinary creativity and quality. The color palette is inspired by the rich hues of Italy – vibrant reds and fresh greens – evoking feelings of warmth, passion, and freshness.
The packaging design reflects the essence of Paparoonie – vibrant, inviting, and full of flavor. The pizza box is adorned with a playful illustration of “paparoonie”, the chef, in the process of making a wood-fired pizza. The use of eco-friendly materials underscores the brand’s commitment to sustainability and responsible dining. The branding elements, including menu boards, signage, and staff uniforms, are designed to create a cohesive and memorable experience that delights the senses and leaves a lasting impression.
Bon appetit!
Concept: Paparoonie
Creative Direction and Design: Vasudha Bakshi
Agency: Social Kiwi
Year: 2024
Category: Food
